New Google Website Optimizer Seminars for Success are going to make summer in Australia this year even more fun. Learn how to conduct landing page tests to increase visitor engagement and conversions on your website.
The Google Analytics Seminars for Success training days have also been updated to include all the latest Google Analytics features; Analytics Intelligence, Custom Alerts, Annotations and much, much more.
Here's a quote from a past attendee:
Whilst I've been using GA for years and have also run AdWords campaigns I was becoming increasingly frustrated that there was newer functionality which I didn't have either the knowledge, skill or confidence to leverage in full. Above all, I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP. This course has given many of the agencies we've dealt with a 'run for their money' and provided me with the confidence to not only demand, but do a lot more!
- Sumi Triggs Olsen, eMarketing Executive, CPA Australia
Google Analytics - Introduction and User Training
- Melbourne, Australia: Thursday, 25 February 2010
- Sydney, Australia: Thrusday, 11 March 2010
- Introduction to Web Analytics
- Google Analytics Interface Features
- Sharing and Customizing Reports
- Understanding Visitors, Traffic Sources, Content and Goals
- And Much, Much More...
Google Analytics - Advanced Technical Implementation
- Melbourne, Australia: Friday, 26 February 2010
- Sydney, Australia: Friday, 12 March 2010
- Best Practices for Setup and Configuration
- Using and Creating Filters
- Setting and Configuring Goals and Funnels
- Ecommerce, Site Search, Event Tracking, Custom Reports and Advanced Segments
- And Much, Much More...
Google Website Optimizer - Landing Page Testing
- Melbourne, Australia: Monday, 1 March 2010
- Sydney, Australia: Monday, 15 March 2010
- Introduction to Landing Page Testing
- Best Practices for Increasing Conversions
- How to Run an Experiment
- Understanding the Data and Running Follow-up Experiments
- And Much, Much More...